Cait and I took the plunge (literally – ha!) and dumped a giant bucket of ice water on our heads for charity.
(Here’s where I catch you up if you haven’t been caught up already.)
The basic premise is this: You state your intended cause (in our case, we chose to donate to Team Gleason, a charity and cause I strongly encourage people to check out — Steve Gleason is an amazing individual), though ALS research has become the cause of choice, if you will, then fill a bucket of ice and dump it over your head, all the while filming it for posterity. (This begins to eventually make sense.) The generally accepted thought process is that if you do the “challenge”, meaning taking the ice bath, you get out of donating (or at least donating the “full” amount). The trick to it doing more than simply bringing awareness to the cause is two-fold: 1.) You donate regardless of doing this silly thing. 2.) You challenge other people to do it as well.
This thing has become wildly viral and effective. ALS research has seen donations rise from $22,000 to $1.35 million over the same two-week period from last year to this year. Every where you look, people are dumping ice buckets over their heads. Many of these videos are pretty funny. I particularly enjoyed the efforts put out by Scott Fujita, Steve Gleason and Drew Brees. Team Gleason, y’all. Anyway you slice it, this is good stuff.
I’m okay with this, of course, because if I weren’t, I’d be spinning my wheels in the mud full of fury — and really, that would be more silly than dumping a bucket of ice water over your head.
If it’s not your thing, that’s cool. If it’s not your cause (though the cause has and can continue to morph into whatever each individual wants it to be), that’s cool too.
Where I draw the line, I suppose, is people calling it stupid or telling people to stop doing it (like the gentleman in the link above). I just think that’s wrong-headed.